July 8, 2005

SMS is "the way to do it" in India

Over a billion SMS are sent every month by India's 56 million mobile phone subscribers. SMS is especially popular with young people for whom the mobile phone is private channel of communication with the opposite sex. Especially important in a country where "dating" does not enjoy widespread parental sanction.

The popularity of SMS has inspired 52 year old musician Remo Fernandes to compose a pop track: 'Love on SMS' in his new album. In the video, Remo, he helps a young boy fumbling to declare his love for a girl. Remo hands him a cellphone and tells him "SMS is the way to do it."

(via PSFK)

Regine | 3:16 PM | SMS Dating | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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