Running Bulls guide on your handset

San Fermin, the famous running of the bulls event, will take place this month in Pamplona, Spain.

This year, one of the shop in the city, Kukuxumusu (a brand well-known in Spain for its t-shirts), is to offer passers-by the possibility to download via Bluetooth a free guide of the event on their mobile phone or PDA. The guide offers information about events, daily appointments, the explanation of the main aspects of the fiesta, phone numbers for emergencies, etc. In four languages: spanish, euskera, english and french.

Owners of mobile phones which are not Bluetooth-enabled can get the guide on their handset by texting SF ES to 7210 (but it's not free anymore: cost is 1,05 €.)

(via Xataca)

Regine | 11:22 AM | SMS Marketing & Advertising |
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