Disney to offer phone service using Sprint network

Walt Disney Co. has annonced it would use Sprint's network to offer a mobile phone service geared toward families, writes Reuters.

Disney is turning to wireless at a time when U.S. operators are targeting very specific market segments, such as the very young, the very old and other special-interest groups, as more than 60 percent of the nation's population already has phones.

Disney's sister brand, ESPN sports network, also plans to sell a mobile service aimed at sports fans, also renting space on Sprint's network.

The Disney Mobile service is expected to launch next year with features including voice calls and entertainment.

Regine | 5:49 PM | News, Buzz |
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