PunchMuch, a cross between Canadian Idol and a jukebox

CHUM Television, Canada's largest owner of specialty music stations, is launching PunchMuch, a fully automated all-request music video station, to fill the void left by MTV network in Canada.

PunchMuch is a cross between Canadian Idol and a jukebox, allowing viewers to request videos by sending SMS on their cellphones to the station.

PunchMuch's screen will display several different feature running at once. The videos will dominate the screen, but there will also be the ticker with video titles and the audience will also be able to give "shout out" text-messages to their friends.

With its enriched screen, a ticker list will scroll with the names of videos that viewers can request, while other videos play. The list of songs will be updated based on what is being requested. Viewers who want to request a song, can do so by text-messaging the network on their cellphone. Each request is considered a premium text message and will cost roughly 50 cents.

The videos aired are determined by the amount of votes they get.

(via Globe & Mail < unmediated)

Regine | 8:40 AM | SMS, Television and Radio |
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