June 30, 2005

Largest SMS lottery in history

More than two million people applied by text message for the 150-thousand tickets to the July 2 concert in London's Hyde Park in what The Guinness Book of World Records said was the largest ever SMS lottery. Tickets began appearing on eBay shortly after recipients learned by text that they had been successful.

The three million pounds (US$5.4 million) raised by the ticket lottery will go toward the Prince's Trust, a youth charity established by Prince Charles. It will also go to Help A London Child, which campaigns to help children with mental health problems and on materials for the concert.

(via EiTB 24)

Related article:
-- SMS tickets to Live8 SuperConcert.

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