June 29, 2005
T-Mobile teams with Google to open up mobile Internet: Web'n'Walk
T-Mobile has announced it will use the Google homepage as the entry page for its mobile Internet service, in a bid to encourage more of its users to log on to the Web via their mobiles.
The deal is part of the mobile network operator's new strategy to offer its subscribers full access to the Internet, as opposed to network branded portals that restrict access to selected sites.
Ulli Gritzuhn, T-Mobile board member, said: "With the Google homepage we want tell our customers from the first moment that they are carrying with them the Internet they know from home.”
Current mobile internet services, such as T-Mobile's 't-zones' and Vodafone 'Live!', have so far failed to rouse consumer interest, with users finding the services too complicated and expensive.
T-Mobile, the mobile division of Deutsche Telekom, will promote the service with a new campaign, entitled "web'n'walk", launching across Europe from July.
It also plans to introduce mobile devices with larger displays that are better suited for web pages, along with cheaper tarriffs for mobile Internet use.
reBlogged from netimperative
picture and related article from Phonemag
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