Teens prefer mobiles to the internet - report

Enpocker has unveiled second quarter findings from its survey, the Mobile Media Monitor. The survey reveals that mobile owners are increasingly loyal to the medium and, across every age group, would give up the internet before they gave up their mobile phones. Respondents were asked which medium they would give up last if they had to choose between TV, newspapers, mobile phone, the internet, radio and magazines.

Overall TV proved most popular with 31% choosing to give it up last. Mobile (19%) was ahead of radio (16%), the internet (13%), newspapers (10%) and magazines (5%) in terms of popularity.

[via Cellular News]

emily | 2:19 PM | SMS Studies & Research |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2005/06/008892.htm

Tweet