June 27, 2005
Lack Of Interest When It Comes To Advanced Mobile Phone Features
The Q4 2004 Consumer Technographics European Study by Forrester Research has found a lack of interest in advanced features of mobile phones, with 63% of respondents saying they just needed a mobile for voice and messaging, reports Moco News-
"It took six months to come out because Forrester interviewed more than 18,000 consumers in the five largest Western European markets — France, Germany, Italy, Spain, and the UK — so collating data would have taken some time. Still, considering the pace of the market it does make the figures somewhat dated… six months ago consumers may not have seen any content worth getting, but that could have easily changed.
Anyway, six months ago “more than 60% of mobile users aged 16 to 24 have an Internet-capable mobile phone, but only 18% of them actually use mobile Internet services. We see the same lack of interest when it comes to mobile phone features”.
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