Greater London Authority launches SMS service to promote events

Daily Digital News from Brand Republic reports that the Greater London Authority has launched a new SMS service to promote events such as the Mayor's State of London conference.

"The initiative kicked off by encouraging the public to text a short code for tickets and a map to the annual conference, where Londoners can mingle with the capital's decision makers.

Mayor Ken Livingstone commented: "This is an exciting new venture for the London government. We now have an opportunity to use the mobile medium to make it even easier for Londoners to attend our events."

emily | 5:16 PM | SMS and Politics |
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