June 21, 2005
UK business text growth ahead of consumer growth for the first time
According to Mike Grenville for 160characters.org, O2 Business Trending Index finds that business text growth has edged ahead of consumer growth for the first time in the UK.
"Communicating with friends and families by text has long been established as a valuable communication tool and the consumer SMS market has shown massive growth in recent years often with spikes of traffic over seasonal occasions such as New Years Eve and Valentines Day.
Business SMS however looks set to show more consistent and steady growth as more and more employees across the UK adopt SMS as a viable communication option.
In 2000, the Mobile Data Association found that 19 million messages were sent daily. In February 2005, that figure had reached an average of 75 million a day, a massive increase that can be attributed in part to increasing take up of SMS for business purposes."
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