Australia's best mobile marketing campaigns

The search begins for Australia's best mobile marketing campaigns for ADMA's Mobile Marketing and Advertising Awards 2005 (MMAA) with the entries deadline at the end of July, reports 160characters.org.

"Aimed at celebrating and promoting the best use of mobile marketing in Australia, the MMA Awards will recognise the outstanding mobile marketing campaigns and applications that have successfully incorporated the use of SMS, MMS and other new mobile technology within their campaigns over the past 12 months.

Formed in 2002, last year's winner, Virgin Mobile's ‘Warren' campaign, went on to receive international recognition winning a number of major advertising and direct marketing awards".

emily | 4:42 PM | SMS Marketing & Advertising |
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