Maybelline Lipstick SMS Campaign

Maybelline NY is using text messaging and e-mail to reach its young female target with thousands of lipstick samples, all the while building its opt-in databases, reports Promo Magazine via Ypulse.

"On June 24, a text message goes out to those who requested information via cell, alerting the participant that they will receive a "Text to Win" message three days later to which they must reply to be entered in the sweeps. The same method is used for e-mail players.

Some 5,000 random winners will be picked and notified via text message, e-mail, or other methods and receive a sample of Maybelline Wet Shine Fusion lipstick in Rose N' Shine at a retail value of $6.75 each."

emily | 11:50 AM | SMS Marketing & Advertising |
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