June 13, 2005
New markets switch on to mobile media
A survey of 8,000 urban mobile phone users in the world's newest markets and so-called 'tiger economies' has found that users are far more sophisticated in mobile consumption than previously thought, reports Netimperative.
"Mobile users in the Ukraine, Russia, India, Indonesia and Argentina were surveyed by market researcher Synovate between September and November 2004 in a study commissioned by Nokia".
My favorite part:
-- Russians are big consumers of weather forecasts
-- Indians are sports mad with 82 percent of content users accessing sports news
-- Indonesians prefer fun and games (63 percent)
-- Argentineans use their mobiles for reading news headlines (58 percent)
-- Those who have never owned a mobile phone were asked why they have never owned one - 49 percent said they couldn't afford a phone compared to 30 percent who said they couldn't see a need for one.
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