June 9, 2005
salon.textalert.com
In another example of how business is using SMS, Salon.Textalert.com is an easy-to-use online service enabling hair and beauty businesses to send promotional and marketing text messages to their customers.
Having collected customer's mobile phone numbers, salon owners simply enter the message, input the numbers of their customers into an online address book, and click ‘send'.
Salon.Textalert can send messages to all their customers, or ‘filter' their address book according to such criteria as the name of the customer's stylist, or whether the customer is male or female.
Marketing via SMS has traditionally been the domain of large organisations. CEO David New said “hair and beauty salons whole livelihood depends on loyalty. Text messaging is the most exciting loyalty tool and marketing channel available at the moment – it is more effective than direct mail and traditional advertising, and far more memorable than email. And it's costs much less. [Press Release]
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