June 2, 2005

Virgin Mobile targets youth market with "lobster" brand mobile phones

pf193v29.jpg Network operator Virgin Mobile has unveiled a new brand of mobile phones aimed at 16-30 year olds, reports Net Imperative.

"The new "Lobster" brand phones will offer products and technology tailored specifically to appeal to young people.

The firm said its debut phone in the range, the Lobster 485, will be one of the smallest flip handsets available in Europe, and will include a 262k colour screen and an integrated VGA camera.

[...] All Lobster phones will feature a Virgin-branded red shortcut key, giving fast access to Virgin Mobile's entertainment content service, BITES (bite-size boredom busters)".

emily | 6:57 PM | News, Buzz | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
The Permanent Link to this page is: http://www.textually.org/textually/archives/2005/06/008551.htm