May 30, 2005
m-coaching for the Baccalauréat
French Wireless operator Orange has just launched an "SMS mobile coaching service" to help students study for their Baccalauréat exam. The m-coaching aims to motivate, inform and help the students to be better organized.
Students needs to sign up online and define his/her profile by answering several questions such as which Bac section they are in, and their priorities... as well as define the number of messages he/she would like to receive.
This is only the first of many m-coaching services Orange plans to launch, the operator has already made deals with Danone, Vocable, Adidas, le journal Management, Club Med Gym and Larousse Dictionary.
via L'atelier (in French).
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