m-coaching for the Baccalauréat

French Wireless operator Orange has just launched an "SMS mobile coaching service" to help students study for their Baccalauréat exam. The m-coaching aims to motivate, inform and help the students to be better organized.

Students needs to sign up online and define his/her profile by answering several questions such as which Bac section they are in, and their priorities... as well as define the number of messages he/she would like to receive.

This is only the first of many m-coaching services Orange plans to launch, the operator has already made deals with Danone, Vocable, Adidas, le journal Management, Club Med Gym and Larousse Dictionary.

via L'atelier (in French).

emily | 3:47 PM | SMS and Students |
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