May 30, 2005
m-coaching for the Baccalauréat
French Wireless operator Orange has just launched an "SMS mobile coaching service" to help students study for their Baccalauréat exam. The m-coaching aims to motivate, inform and help the students to be better organized.
Students needs to sign up online and define his/her profile by answering several questions such as which Bac section they are in, and their priorities... as well as define the number of messages he/she would like to receive.
This is only the first of many m-coaching services Orange plans to launch, the operator has already made deals with Danone, Vocable, Adidas, le journal Management, Club Med Gym and Larousse Dictionary.
via L'atelier (in French).
The Permanent Link to this page is: http://www.textually.org/textually/archives/2005/05/008495.htm