Cell phone firms adopt spam rules

The nation's leading cell phone service providers have adopted the first set of guidelines for mobile marketing, according to a report by AdAge.com. [via CNN Money]

"The "Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services" covers unsolicited messages, opt-out requirements, advertising and promotional programs, the report said.

Customer service concerns led carriers to abide by the guidelines to avoid situations where "people are running up $500 for services they didn't realize they subscribed to."

emily | 5:49 PM | News, Buzz |
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