Brazil's Super Pelé Becomes a Cell Phone Hero

Brazilian soccer legend Pelé, has signed an exclusive agreement with Global Wireless Entertainment that will make him a video game hero of the wireless world.

Pelé is among several sports legends and brands being managed exclusively by GWE to extend their exposure into the wireless environment via 2D/3D cell phone games, ring tones, wallpapers and special promotions.

Other sport legends and global brands being marketed to be shown in cell phones include Muhammad Ali, Wayne Gretsky, Evel Knievel, Mario Andretti, Ivan "Ironman" Stewart, John Elway, the Harlem Globetrotters, Callaway Golf, Reef and Fox Racing.

emily | 9:28 AM | SMS and Gaming |
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