May 18, 2005

Simplicity has a nice ring for mobile users

More on Vodafone's plans to roll out stripped-down handset, from The Guardian.

"Those who have seen the new product, likely to be called Vodafone Simply, say it will feature the bare minimum of buttons, doing little beyond making calls and sending text messages.

The company will launch the range across several countries, aiming at an older market who have not been persuaded to upgrade their phones by the craze for ringtones, wallpapers and games. The new phones are also likely to be available on transparent price plans.

According to insiders, Vodafone will announce the launch on Friday.

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