Pollsters left out in cell-phone world

The rapid growth in cell-phone only households is pressuring public opinion researchers to adapt their surveying methods, which are based heavily on telephone interviews of people with traditional landline phones, reports the Associated Press.

"The number of households using only a cell phone doubled in less than two years, with the rate rising faster among certain groups, researchers found.

During the 2004 election, concerns arose about polls that missed young adults who were reachable only by cell phone. But research suggested the impact was limited because this was a relatively small group and their attitudes were not sharply different from people who could be contacted on traditional phones."

Related articles:

-- US Cell Phone-Only Users Pose Problem For Researchers

-- Phone Choices May Affect Polls

-- Are younger voters flying under the pollsters' radar?

-- Cell Phones Left Out

-- Conflicting polls add to election confusion

emily | 4:47 PM | News, Buzz |
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