May 12, 2005
A New Medium For Their Text Messages
This is interesting insight from The Washington Post on Mobile365, the company that makes text messaging happen.
Mobile365 delivers information across wireless phone networks owned by different carriers. It isn't the only vehicle for messages that move between the different cell phone services but it has captured nearly 80 percent of the market. Last month the company delivered about 1.5 billion text messages.
The firm, with 250 employees in two offices, is now focused not just on delivering text messages, but on helping other companies tap into the wireless medium. Mobile365 powers a text messaging service for Citibank's customers in Asia, for instance, so that users are notified each time their balance slips below $100.
It also manages text voting for "Pop Idol," the European show that inspired "American Idol." And 20th Century Fox hired the company last year to help it promote the release of "Alien vs. Predator." Consumers could vote on which creature was the fiercest, and download ring tones of the movie's music."
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