Sisterhood of the Traveling Pants

Text messaging used as a promotion tool for a soon to be released movie.

Sisterhood of the Travaeling Pants, a bestseller, has been made into a movie and is expected to be this summer's tween flick blockbuster, from Alcon Entertainment and Warner Bros, reports cinematical.

It's website has an interesting feature relevant to this column, a Sisterhood text messages. "Get the word out about Girls in Pants and send out Sisterhood text messages!

Click here for related stories on movies which have been promoted by cell phone and text messaging.

emily | 4:45 PM | SMS and The Movies |
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