May 11, 2005

Men chat and women text

manwalkingtalking.jpg Another British survey on text usage from Reuters.

"British men are almost twice as likely to use their mobile phones for talking compared with women, who prefer to text, according to research on Wednesday.

A report from consumer information group Mintel found 39 percent of women and only 25 percent of men were categorised as "Social texters" -- people who text message to keep in touch.

In contrast, 30 percent of men but only 17 percent of women were judged to belong to the "Personal Touch" type -- people who prefer to communicate by talking.

The fact that women are more likely to be texters could suggest that women now see mobile phones as extremely social tools," said Ellen Shiels, senior market analyst at Mintel. "They can stay in touch with each other and make arrangements to meet without getting drawn into a long conversation.

The study of 1,996 adults aged 18 and above found 45 percent of owners were "Emergency Users", people classed as those who used their phones sparingly."

emily | 12:54 PM | SMS Studies & Research | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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