UK Lingerie and Sex Toy retailer goes mobile

Ann Summers, the lingerie and sex-toy retailer is launching a WAP portal, reports netimperative.

"Offering sex tips, orgasmic ringtones and steamy stories, users can visit wap.annsummers.com to browse and make purchases from the “number one pleasure retailer” in the UK.

A ‘text trigger' service allows mobile users to connect directly to the Ann Summers site without going through an operator portal.

The site has been designed to appeal to Ann Summers core female audience, highlighting its fun and sexy brand appeal."

emily | 7:21 PM | News, Buzz |
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