Vodafone to appear inside computer games

Computer games developer THQ has signed a major agreement with Vodafone to include Vodafone live! in video games, reports Cellular News.

This is the first time that a mobile operator brand is fully integrated into a mass market game allowing players to both use mobile phones as part of the game action as well as download the game via their mobiles.

Through this integration, thousands of gamers around the world will potentially see will the Vodafone live! logo within the game".

emily | 12:32 PM | SMS and Gaming |
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