British Airways Campaign Teaches London Slang

British Airways has launched a campaign with Web, wireless and outdoor components that aims to teach U.S. travelers some London slang, reports ClickZ Network.

"A series of out-of-home and online ads display common British words, such as "peckish" and "snog," along with a definition.

The ad copy on the outdoor placements give passersby to a word-specific URL where they can use the word in their own sentence and send it to a friend via e-mail or text message. In the online ads, the e-mail and SMS capabilities are built into the execution.

The online campaign will run through June with placements on some 30 sites, including NYTimes.com, Yahoo! Travel, Slate, NYMetro.com, Salon, Epicurious, Vanity Fair, Wine Spectator, and BBC America."

emily | 12:05 PM | Do you speak SMS? |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2005/05/008183.htm