May 3, 2005

Nike iD Billboard Invites Mobile Users

timesquare.gif Nike launched an interactive billboard experience yesterday. The effort lets people use their phones to design a shoe on the Reuters sign in Times Square, reports ClickZ News.

"Passersby use their phones to interact with the 23-story billboard, customizing and even directly purchasing their own Nike shoe.

After designing a sneaker on the screen, the user receives a text message within seconds. That message contains mobile phone wallpaper showing the shoe along with a link to the Nike iD site where they can buy it. A PIN number provides additional security.

Last year, R/GA supported a similar effort for Yahoo! Autos. Using their phones, New Yorkers and tourists could play a driving video game on the Reuters sign. That undertaking, which was not commerce-enabled, coincided with the International Auto Show."

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