May 1, 2005

Korean Kids' Greatest Fear: No Cell Phone

thumb.sge.lfe36.210904064428.photo00.default-228x384.jpg A survey by a South Korean advertising agency, found depriving youngsters of their cell phone - what they see as a vital link to their community - would be the harshest punishment. Digital Chosunilbo reports.

"The report released Sunday defines the post-digital generation as “a generation born in the 1980s who have always lived in a digital culture and experience no inconvenience in expressing their feelings and needs using digital technology."

They have a stronger sense of responsibility to their community than their seniors in their 30s who learned digital technology for survival, the report claims.

The company identified six characteristics that -- taking some liberties with sense and the English language -- form the acronym HEARTS: “Human relationship”, “Expressionism”, “Anti-literality”, “Relaxed mindset”, “Trend-independence” and “Speed.”

emily | 6:35 PM | SMS Studies & Research | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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