Text-Messaging Helps Bring the Mets Back to NYC Cable Viewers

In an interesting use of SMS text-messaging, New York Mets' and Knicks' fans were sent SMS text-messages to enlist their support in putting MSG Network and Fox Sports New York back on cable television. [via eMediaWire]

"The effort began with the creation of a protest website www.givebackmsg.com, a place where fans could air their opposition to the TWC decision and also serve as a forum for discussion on the issue.

To help drive fan awareness and traffic on the protest site, MSG enlisted the assistance of Insite Media Group and Unwired Appeal to send SMS text-message alerts to an opt-in list of both Knicks' and Mets' fans."

emily | 11:03 AM | SMS and Television |
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