New woman's cell phone launches with own "cell scent" perfume

Shiny Shiny reports on the launch of the first Siemens handset, the CL75, designed by women, for women. And it has an interesting marketing tie-up, it will launch this summer with it's own perfume, the CL75 scent made by Roja Dove. The first fragrance to be named after a cell phone.

"To celebrate the launch of the phone, Siemens has teamed up with posh perfumerie Roja Dove to create the CL75 scent, a fragrance inspired by the handset."

emily | 1:47 PM | SMS Marketing & Advertising |
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