April 20, 2005
Cingular ties in new branded phones for Star Wars movie launch
Cingular Wireless will join thousands of die-hard Star Wars fans who are gathering in Indianapolis to attend the Star Wars Celebration III - a four-day convention produced by Lucasfilm and Hyperspace: The Official Star Wars Fan Club.
Celebration III, which kicks off April 21, is designed to celebrate the complete Star Wars saga and the much anticipated final installment, Star Wars: Episode III Revenge of the Sith, which opens May 19, 2005.
Cingular Wireless is offering two limited edition wireless handsets preloaded with free Star Wars content -- the Sony Ericsson S710 and the Sony Ericsson Z500a.
Both devices will be sold already preloaded with a TIE fighter sound effect ringtone; C-3PO voice ringtone; graphics of Darth Maul and the original Star Wars cast; a Star Wars: Episode III Revenge of the Sith game demo with full purchase option; and a video clip.
With each purchase of the Z500a, customers will receive via mail-in rebate, one of four Star Wars- themed face plates.
In addition, through June 4, when Cingular customers purchase either one of the special preloaded Sony Ericsson devices, they will receive two free movie tickets to see Star Wars: Episode III Revenge of the Sith.
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