Kenyan text messaging their way to jobs

In the rural parts of Kenya, jobseekers wishing to use the Internet used to have to travel long distances to the nearest town with a cyber cafe.

That changed last year with the creation of OneWorld International, a Kenyan firm offering a mobile phone text messaging service which advertises jobs and allows candidates to apply from wherever they are, reports Reuters.

"It's relatively easy. All you need is access to a mobile phone with a Safaricom connection," said Antony Mwaniki, OneWorld International's business manager. Safaricom, one of Kenya's two mobile phone service providers.

"The moment we get a job advertisement and put it on the system, it is automatically sent to the subscriber's phone as a text message," he told Reuters."

emily | 4:24 PM | Mobile phone projects - Third World |
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