April 17, 2005
Text messages from the Great Synagogue
Sydney's Great Synagogue has become the first Jewish community in the world to send Sabbath greetings via SMS, reports The Sydney Morning Herald.
"The historic synagogue's new-generation leader - 39-year-old British-born and Oxford-educated Rabbi Jeremy Lawrence - said hundreds of mobile phone text messages were sent last week with the traditional Sabbath greeting "Shabbat Shalom".
More than 700 messages were sent to members of the 1000-strong congregation, using direct marketing technology and containing details of services and events. Rabbi Lawrence said he believed the Great Synagogue was the first in the world to embrace SMS technology."
Related:
-- Cell phones for the Orthodox - An Israeli cellular phone company came out with a line catering to the fervently Orthodox community. "The “kosher” phone carries a stamp signifying its approval by rabbinical authorities, who will recommend haredi community members to take out contracts with MIRS Communication.
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