Wireless World: Mobile-phone ads growing

Advertising to mobile phone users may be a brand new marketing medium, but it already represents a significant threat to commercial television, industry experts told UPI's Wireless World, according to The Washington Times.

"Results of a survey released this week in London by the global advertising agency BBDO, a division of Omnicom, indicated that consumers today are more willing to forgo their televisions than their wireless phones.

"Today, the delivery of marketing messages via (personal digital assistants)PDAs and smart phones results in recall rates twice that of TV advertising."

That means before the decade is over, advertising to mobile phone customers eventually may surpass TV as the most potent media for marketers."

emily | 9:00 AM | SMS Marketing & Advertising |
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