April 3, 2005
College students space out cellphone ads
College students are being bombarded with cellphone advertisements through instant and text messaging, but few remember much about the product or company, says a new study from Ball State University's Center for Media Design, reports the Chicago Tribune.
"In addition to being unable to recall a particular product, 92 percent of students found unsolicited ad messages annoying and 67 percent were less likely to purchase a product from a business sending instant message cellphone ads.
The study of 1,171 students at Ball State in February found one in four students reported receiving advertisements on their cellphones. Only 5 percent of those getting ads were able to recall the business and only 1 percent of all students responded to any ad offers. Nearly 90 percent of the ads remembered were from pornographic Web sites."
Previous post on this same study:
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