College students space out cellphone ads

College students are being bombarded with cellphone advertisements through instant and text messaging, but few remember much about the product or company, says a new study from Ball State University's Center for Media Design, reports the Chicago Tribune.

"In addition to being unable to recall a particular product, 92 percent of students found unsolicited ad messages annoying and 67 percent were less likely to purchase a product from a business sending instant message cellphone ads.

The study of 1,171 students at Ball State in February found one in four students reported receiving advertisements on their cellphones. Only 5 percent of those getting ads were able to recall the business and only 1 percent of all students responded to any ad offers. Nearly 90 percent of the ads remembered were from pornographic Web sites."

Previous post on this same study:

-- Spim - Mobile Spam Proves Pervasive Among Youth

emily | 1:30 PM | SMS and Students |
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