March 23, 2005
Spim - Mobile Spam Proves Pervasive Among Youth
One out of four students surveyed online reported receiving ads on their mobile phones, according to a Ball State University study of 1,171 students conducted last month, reports MediaPost via Ypulse.
"Of the students to receive wireless spam, nine out of 10 said they were annoyed by the unsolicited text message advertisements or instant message ads sent to their cell phones.
What's more, 68 percent of respondents who received wireless spam said they were less likely to purchase a product from businesses responsible for serving the unwanted ads. Fortunately for the advertisers responsible, only 5 percent of students receiving such spam could even recall the name of the business or product in question.
But, of the students who received unsolicited ads, 1 percent said they responded."
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