Passion Film: The Message

SNS Brusels Airlines has launched a viral campaign that effectively combines movie, web and interaction. The campaign, which is called Passion, allows you to integrate your own personal text message into a movie ad and thus, to twist its plot. [via networked_performance]

You don't send your message by text messaging with your cell phone, it's an online form, but it could be done with text messaging. It's such a fabulous idea and a great marketing campaign.

Click here to view original commercial

Click here to send your personalized ad

emily | 11:19 AM | SMS Marketing & Advertising |
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