Breast Cancer Care launches SMS fund raising campaign

Breast Cancer Care (UK) is taking advantage of the popularity of SMS by launching its first text donation campaign, reports DigitalBulletin.

"Mobile phone users will be given the opportunity to text to either of two short codes to donate either £1.50 or £5, with network operators charging the donor's mobile phone bill and funds being transferred to the charity."

emily | 5:29 PM | SMS and Charities |
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