March 4, 2005
Virgin Mobile Launches 'Pee Strip' Insert
There is something known as going too far. But not to Virgin. This is wild. Found on Adrants.
"A magazine insert for Virgin mobile asks readers to cut out a strip of paper from the insert and pee on in like a pregnancy test.
On the back of the insert, Virgin Mobile assumes the test was taken and asks, "Did you test positive for the Catch?" The "Catch," apparently, refers to competing cell phone provider's practice of tying discounts and promotions to loopholes or catches.
The back of the insert lists symptoms of the "Catch" as "monthly billing discomfort, "unsightly hidden fees," irregular growth in rates" and "paralyzing contractual obligations." Of course, the offer close with Virgin Mobile's catch-free cell phone plan. We'll give it notice for being different."
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