J.M. Weston's Cell Phone Campaign

Luxury men's shoemaker J.M. Weston has launched an MMS campaign in France, teaming up with wireless tech solution company Phonevalley.

Weston is offering it's opt-in customers, pictures of it's latest limited edition models sent straight to their handsets and replies to any questions customers may have by SMS.

Looks like the luxury market is wising up to potential of cell phones as a marketing tool.

emily | 4:29 PM | SMS Marketing & Advertising |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2005/03/007342.htm