TV viewers vote for Law& Order ending by SMS

Australia's Network Ten is offering viewers the chance to vote by SMS between two different endings to an episode of popular TV show Law & Order, reports C21 Media.net.

"The network is embarking on an ambitious television experiment, which in principle could mean audiences in Queensland end up watching an entirely different outcome to those in New South Wales.

During the final 10 minutes of the Law & Order: Criminal Intent special, the lines will open up allowing viewers to vote via SMS on their preferred ending to the show.

The most popular choice in each specific state will then air immediately after the programme at 22.30 in the form of an additional 10 minutes of programme footage."

Interesting In October the NY Times reported that "Law & Order" was letting viewers vote to save or kill one of its running characters, in a US television first. Only viewers were to vote on the website, not by SMS. (cf related post in textually.org)

emily | 6:02 PM | SMS and Television |
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