February 15, 2005

See how good your phone looks in a bikini

imgFeature-1.jpg Sport Illustrated scours the globe to find the most beautiful women for its annual swimsuit issue, and now mobile users can download them onto their cell phones.

The Sports Illustrated Swimsuit photographs are available immediately from SI.com/wallpaper to customers with one of 76 mobile phones initially available through three major GSM wireless carriers (with additional carriers and phone models being added in the future).

This same campaign was launched successfully last year. The 2004 version generated as many as 1.5 million downloads, according to a company press release.