February 11, 2005
Interacting instantly and anonymously with advertisers through «fetch»
Canada Post Ottawa has come up with a service called fetch, that lets consumers interact instantly and anonymously with advertisers. In the first two weeks of its pilot launch more than 2,000 people have registered and 3,000 "fetches" have been processed, reports DMNews.
"Canada Post launched the service Jan. 24 as a test in Calgary, where residents see an ad tagged with the fetch icon in magazines, on billboards, television, online or radio, where they can hear the fetch sound effect.
They can respond to the ad by looking for the fetch keyword (adjacent to the fetch symbol) and calling 877/FETCH-03, or they can text the defined keyword to FETCH (33824) using the text-messaging feature on their mobile phone.
The fetch system sends a message back to them that might offer more information and request contact information such as an e-mail address or phone number.
All personal information becomes the responsibility of Canada Post. Advertisers never receive the information and cannot contact the consumers again unless the consumers wish it. Canada Post also does not use the information".
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