February 7, 2005

Hollyoaks pushes mobile service with exclusive TV pics

hiad.png Mersey TV, the maker of UK Channel 4's teen soap 'Hollyoaks ', is hoping to cash in on the mobile text alert trend by offering subscribers unseen exerts of the show, reports Revolution Magazine.

"When characters Mandy Richardson and Tony Hutchison fly out to Rome to get married later this week, Mersey TV is offering fans text alerts with extra gossip from the soap. Subscribers to the £1.50 service will receive five daily picture alerts with brief plot outlines via multimedia messaging.

Mersey TV launched its first MMS service last year by offering a 15- to 20-second trailer for the next day's programme.

It also used the technology to recruit young actors for the show, when at least 30,000 people sent in their pictures vying for a place at the 'Hollyoaks' auditions.

Hollyoaks' airs on Channel 4 at 6.30pm weekdays".

Related articles on mobile Soap Operas:

-- Cellpop, The First Cell Phone Drama That is not for your Mama! Cellpop follows the lives of the people who make the hit music we listen to. Each day a new episode is delivered straight to your phone.

-- MMS Soap on Spanish Telefónica Móviles - Móviles has launched FanTESStic, an interactive series with real actors created exclusively for MMS

-- -- Launched on the Internet and closed in the late nineties, the Internet's first Soap, «The Spot» is back - on (Sprint) mobile phone.

-- «InYrShoes» - The plot of a UK soap called «InYrShoes» is not decided by scriptwriters, but by viewers sending text messages at the end of each episode, featuring a cliffhanger or dilemma.

-- Jong-Zuid: First picture soap opera for mobile phones The Netherlands came up with the first Picture Soap, Jong-Zuid, starring famous soap opera actors.

emily | 1:35 PM | SMS and Television | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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