Survey: Handset Brand, Subsidies Still Matter

Like the name on your designer jeans, it appears the brand on your wireless phone determines your rung on the social ladder, at least in the United States, reprots TelecomWeb.

"According to a new global survey conducted by Washington, D.C.-based ForceNine Consulting in conjunction with SMS.ac, 6 percent of U.S. consumers polled value style over substance, including screen type, text messaging capabilities, phone size and ringtone capabilities".

On the other hand, the survey also found consumers are more interested in features when it comes to the purchase of a new phone than they are in a sale price."

emily | 6:13 PM | News, Buzz |
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