McDonald's offers wireless content as part of marketing campaign

McDonald's restaurants in the Pacific Northwest will give away ringtones, wallpaper and coupons to wireless handsets during a Web-based promotional campaign, reports RCRnews Wireless.

"McDonald's will use the Web site www.mobilestr33t.com as a focal point for the campaign to offer ringtones from hip-hop artists, classic rock bands, and movie and TV show theme songs."

emily | 1:46 PM | SMS Marketing & Advertising |
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