Young Adult Males More Likely than Females to Purchase Mobile Phones as Fashion Statements

A new study, called What Makes Mobile Users Tick? The Underlying Factors of Mobile Phone Usage and Purchase Criteria, confirms that mobile users perceive they derive one of the following sets of benefits from using mobile phones – safety and security, productivity and convenience, or style and status.

Overall, productivity and convenience benefits are paramount to more users compared to other fundamental benefits. But what is surprising is that males, more than females, rate style and status as important mobile phone benefits while females look first for safety and security. (via Adverblog)

Regine | 8:38 AM | Random Stats |
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