January 5, 2005
Cingular Wireless to use text messaging to attract tsunami-relief donations
America's first SMS fund raising campaign.
Starting Thursday Cingular Wireless will send text messages to all of its 46 million customers, giving them a chance to make $1 or $2 donations to the Asian tsunami disaster relief effort, charges that will appear on their monthly bills, reports RCR Wireless News.
"Cingular's offering mirrors that of a variety of other European and Asian carriers, which have set up similar text-messaging donation schemes. The move also marks a further evolution of the U.S. text-messaging market, which has traditionally trailed that of the more advanced European and Asian wireless markets."
Related:
-- Roundup of tsunami relief SMS fund raising campaigns around the world
-- Links to all Tsunami/cell phone stories posted in Textually.org.
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