SMS campaign for launch of Harry Potter DVD in France

To promote the launch of the DVD of J.K Rowling's latest Harry Potter film in France, "Harry Potter and the Prisonner of Azkaban", Warner Home Video launched a text messaging marketing campaign.

Mobile fans can download logos and ringtones by sending HARRY, POTTER ou HERMIONE by SMS to short code 62626. [via Multimedia à la Une]

Related article: - SMS tie-in for the launch of Sony's new «Primal» video game

emily | 3:57 PM | SMS Marketing & Advertising |
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