Maybeline New York Launches Text Campaign in The Netherlands

Cosmetics brand Maybelline New York has launched a mobile-based campaign to distribute discount coupons in The Netherlands.

Emerce (in Dutch) explains the initiative is supported by online banners where users can find the number to text their request to in order to get a 2€ discount on Maybelline NY's products.

reBlogged from adverblog .

emily | 5:03 PM | SMS Marketing & Advertising |
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